Getting Started with Trustpilot Access
Trustpilot is a valuable platform for collecting and showcasing customer reviews to boost your business credibility. This article guides you through gaining access to your Trustpilot account and effectively inviting users to leave reviews, helping you enhance your online reputation with practical, easy-to-follow steps.
Gaining Access to Your Trustpilot Business Account
Accessing your Trustpilot business account begins with claiming your business profile. To initiate this, visit Trustpilot’s website and enter the name of your business in the search bar. If your business is listed, click on ‘Claim this company profile’ and fill in the request form with relevant details such as your name, email and position within the company.
After you submit your request, Trustpilot will verify your association with the business. Upon successful verification, you will receive an email with instructions on setting your password, allowing you to log in to the Trustpilot Business Portal.
Understanding User Roles and Permissions
To facilitate efficient profile management, Trustpilot offers different user roles and permissions. As an ‘Administrator’, you can manage all aspects of your business account, including inviting other team members. The ‘User’ role grants access to review invitations, reporting, and the use of SEO tools, but not all privileges. You may assign each team member a role based on their responsibilities in managing the Trustpilot account.
In the next chapter, we will delve into setting up your Trustpilot business profile after obtaining access to your account.
Setting Up Your Trustpilot Business Profile
After gaining access to Trustpilot as discussed in the previous chapter, the next step is to set up a comprehensive Trustpilot business profile. It’s crucial to make your business profile engaging and informative to attract potential reviewers.
Start by adding your business details. This includes your company name, address, and contact information. You can navigate to ‘Settings’ on your Trustpilot dashboard and then to ‘Business Details’ to update this information.
Personalizing your profile is also crucial. Upload your company logo under ‘Business Details’ for better recognition. Then, next to ‘Website’, add a link to your business’ site to aid customers seeking more information about your products or services.
You can also set your ‘Preferred Language’ under ‘Business Details’, to offer a more localized experience for your customers.
The Trustpilot dashboard is packed with features crucial for managing your brand image. You can collect and respond to reviews via ‘Reviews’ and moderate feedback to maintain your brand reputation, all from the dashboard. ‘Reviews’ allows you to understand your customers’ opinions and feedback about your business while ‘Moderation’ lets you report inappropriate reviews, ensuring only genuine feedback is displayed.
Remember, a well-curated Trustpilot profile improves your company’s online credibility, promoting customer trust and encouraging more user reviews. In the next chapter, we’ll delve into how to invite customers to leave these reviews.
Inviting Customers to Leave Trustpilot Reviews
Now that your Trustpilot business profile is set up, inviting customers to review your services or products is the next crucial step. You can send manual invitations to customers one by one, but if you’ve a large customer base, using the bulk email invitation feature or integrating automated review invitation tools will be more efficient.
Timing, tone, and frequency of the invitations play a crucial role in the response rate. An invite, ideally, should be sent immediately after the service or product delivery, when the experience is still fresh in the user’s mind. Ensure your invitations are polite, personalised and not overly frequent to avoid overwhelming the customer and being marked as spam.
Craft a compelling and concise invitation message that adheres to Trustpilot’s guidelines. A clear call-to-action, the purpose of the request, and a thank you note for their time can increase customer participation. Test different messaging and learn from the response rates for continuous improvement.
Avoiding spam filters is another crucial point. Ensure your email doesn’t contain spam-like features, like all caps, exclamation marks, or spam-trigger words.
Monitoring sent invitations and tracking review acquisition performance is possible through the Trustpilot dashboard. Regularly assessing the response rates, the quality and quantity of reviews received can help identify areas for improvement.
Remember that reviews should never be incentivized, and only users who have had a genuine purchasing or service experience should be invited, as per Trustpilot’s guidelines, to uphold the integrity of your feedback pipeline and stay compliant.
Conclusions
Gaining access and effectively inviting users to Trustpilot is essential for building a trustworthy online presence. By claiming your business, optimizing your profile, and strategically inviting customers, you can increase your volume of genuine reviews. Following this guide helps you manage your reputation efficiently, encouraging more users to engage and leaving your business poised for growth and increased customer trust.
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